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LIVE SELLING NEW FEATURE

LIVE Group Deal

An interactive LIVE room mechanism that lets shoppers join small groups to unlock a fixed deal price together. You set the Group Deal price, group size, activity quantity, and duration. Shoppers pre-authorize payment when they join. Once a group reaches the required size, it settles immediately and everyone in it is charged automatically. While the activity is running and stock remains, the next group opens automatically, so multiple groups can form within the same activity.

Shopper view: Group Deal in progress, 2 more to go, with Join button
Shopper view: group formed, Group Deal price unlocked
What shoppers see
The Mechanic
GROUP DEAL PRICE
The fixed price shoppers pay once their group reaches the required size.
GROUP SIZE: 2–6
The number of shoppers who must join one group to unlock the Group Deal price.
15S–20 MIN DURATION
How long shoppers have to join groups once you start. Shoppers in a group that doesn't fill are not charged.
Eligibility
Seller
SPS ≥ 3.5
Shop Performance Score
Creator
CHR > 150
Creator Health Score

Group Deal is available only when both the seller and the linked creator meet all of the eligibility requirements. Group Deal can be set up and launched in LIVE Manager on PC and in the app.

Who It's Best For

Scaled Brands & Hero SKUs

Product Launches & New SKUs

Inventory Acceleration

Why Use It

Bring more orders together in a period

Get more value from your promotional spend: the deal price unlocks only with committed demand

Turn a static promotion into an interactive LIVE event

Stay in control of price, group size, quantity & duration

How to Set Up
Best Practices

Before LIVE

✓
Pick a price and group size that match your traffic

Choose a price compelling enough to make the deal worth joining and a group size your LIVE traffic can realistically fill within the duration. As a starting point, try a 10% discount, a group size of 3, and a 5-minute duration, then adjust based on results.

✓
Create and publish your activity ahead of time

Set up your Group Deal before you need it, so it is in the upcoming state and ready to start when momentum builds.

✕
Don't set a group size your audience can't fill

Large groups in a short window risk ending incomplete, which means no orders for those shoppers and a weaker experience. Smaller, reachable groups can help improve completion rates and create a smoother shopping experience.

During LIVE

✓
Pin the Group Deal product

Pin the product before and during the activity so viewers immediately know what's on offer when they join your LIVE.

✓
Explain the rules before you start

Tell shoppers the deal price, how many people are needed per group, and that joining pre-authorizes payment. Shoppers can't cancel once they join, so clarity upfront prevents confusion.

✓
Call out progress to keep momentum

Announce remaining spots ("2 more to go!") and celebrate each group that unlocks. Visible progress makes the activity more engaging.

✕
Don't start before interest is high

Once shoppers join, you can't end the activity early. Warm up your audience first, then start the activity when momentum builds.

FAQs
Who is eligible to use Group Deal?+

Both the seller and the linked creator must meet the requirements: the seller needs a Shop Performance Score (SPS) of 3.5 or higher, and the creator needs a Creator Health Score (CHR) above 150.

How many shoppers can be required in one group?+

You can set a group size from 2 to 6 shoppers.

How long can a Group Deal run?+

15 seconds to 20 minutes.

Can more than one group form during the same activity?+

Yes. Once a group fills, it settles immediately and the next group opens automatically while the activity is active and inventory remains.

What is "Group Deal quantity"?+

The total product quantity allocated to the activity, which is the maximum number of units you can sell through it, subject to your available stock.

Does my Group Deal quantity have to be an exact multiple of the group size?+

No. The system validates your available stock when the activity starts and shows how many groups it can support.

When is inventory reserved for the activity?+

Inventory is validated and locked when you start the Group Deal, not when you create it. If there is not enough stock at start, the activity may be blocked from starting.

Which products can I use?+

Single-SKU products, or multi-SKU products where all SKUs share the same selling price.

Can shoppers buy more than one unit?+

No. Each shopper selects one SKU and one unit, and can join each Group Deal activity once.

When are shoppers charged?+

Shoppers pre-authorize payment when they join. Once their group fills, they are charged automatically and the order is created immediately.

What happens if a group doesn't fill in time?+

That group does not unlock, and the shoppers in it are not charged. Their unfinished orders are canceled.

What if a shopper's payment fails after their group unlocks?+

That shopper is sent a secondary-payment flow. The other shoppers in the group keep their orders and price.

Can shoppers cancel after joining?+

No. A shopper who has joined cannot cancel before the activity countdown ends.

Can I stop a Group Deal early?+

Only if no one has joined. Once any shopper has joined, the activity cannot be ended early.

Can I run Group Deal at the same time as LIVE Flash Sale or Price Cut?+

No. Only one of these activities can be active in your LIVE room at a time.

Can the Group Deal price stack with other promotions?+

Yes, with seller coupons, platform coupons, and platform product subsidies. It is mutually exclusive with LIVE Flash Sale, Price Cut, and US member price.

Will every shopper see exactly the same final price?+

The Group Deal sets the activity price. The final price a shopper sees may also reflect eligible platform or merchant incentives that apply to that shopper.

How is Group Deal different from LIVE Flash Sale?+

Flash Sale shows a lower price to everyone immediately. Group Deal makes the price conditional on group participation, so visible seats, progress, and repeated group unlocks turn the deal into an interactive event.

How is Group Deal different from Price Cut?+

Group Deal unlocks one fixed price when a small group fills. Price Cut lowers the price step by step as shoppers participate, and participants pay the final price reached when the activity ends.

Will the Group Deal price affect my product's lowest price in the past 30 days for campaign price checks?+

No. The Group Deal price is not counted toward your product's lowest price in the past 30 days, so running a Group Deal will not affect the price checks used for campaign registration.